Product strategy • Discovery • Care for detail

Ani Grigoryan Product Manager

I design calm, intuitive experiences for creative people and the teams who serve them. My sweet spot is clarifying messy systems, guiding discovery, and translating signals into decisions the whole team can feel good about.

Based in Yerevan
Currently at Picsart
PM for 0 yrs 0 mos
AG logo

Now

Product Manager, Templates @ Picsart logo

0
Organic traffic lift from SEO templates
0
Revenue increase for templates
0
Experiments shipped this year
Content discovery A/B testing Taxonomy Cross-functional delivery

About me

A human-first PM who loves the blend of craft, clarity, and data.

Portrait of Ani Grigoryan wearing glasses

How I work

I pair structured discovery with gentle storytelling. Before roadmaps, I validate the hunch, listen to users, and translate evidence into clean choices for designers and engineers.

My north star: products that feel effortless because the system underneath is carefully organized.

Credentials

  • Product Manager @ Picsart logo
  • BA Linguistics & Social Sciences
  • Content creation & blogging

Work I'm proud of

Selected highlights. For full details, open the project page.

Templates • SEO

Organic lift through structured templates

Rebuilt SEO template strategy with data-led categorization and navigation, resulting in a 100% increase in organic traffic.

Taxonomy Experimentation Content systems
Revenue

Template revenue +39.2%

Improved discovery and accessibility across web & mobile; partnered with engineering on editor updates and guided experiments.

Cross-team delivery User research QA loops
Leadership

Creator Support → Product bridge

Led teams, influenced policy, and translated operational insight into product choices that kept outcomes and people in balance.

Stakeholder comms Process design Coaching

References

Kind words from partners who've built with me.

"Ani has a rare mix of sharp product thinking and genuine care for the people around her. She's prepared, perceptive, and deeply considerate, the kind of PM who earns trust quickly and keeps teams aligned."

Peter Kerr — Staff UX Writer

"Working with Ani is a masterclass in product thinking. She has an incredible ability to cut through complexity and find the simplest path forward, all while keeping the team energized and aligned."

Anahit Tsaturyan — Senior Product Manager

"Annie is a proactive, experiment-driven product manager who ships quickly, aligns stakeholders effectively, and delivers measurable results. She consistently operates beyond her formal scope and shows strong readiness for increased ownership."

Oli Mival — VP | Product Strategy, Innovation & Experience

What I bring

Blending research, rigor, and a little softness.

Product craft

Roadmaps, prioritization, crisp PRDs, and alignment rituals that keep teams moving.

Discovery + research

User interviews, surveys, funnel reads, and synthesis that guides bets.

Experiments & data

A/B testing, KPI definition, experimentation backlog, and decision hygiene.

Collaboration

Partnering with design, engineering, marketing, and ops to ship calm launches.

Let's build together

Drop a note or say hello on LinkedIn. I'll reply within a day.

Snapshot

100%
Organic lift
SEO templates rebuilt with taxonomy + experiments.
39%
Revenue Increase
Template revenue growth through improved discovery and curation.
12
Experiments
Hypotheses validated without slowing delivery.