Blog

Research, insights, and product thinking from the field.

Research • Mobile • Templates

Rethinking Mobile Templates: Converting Editors into Layout Creators

Mobile creativity is fundamentally different from desktop creation.

On desktop, users expect precision and tolerate complexity. On mobile, creativity is intent-driven and momentum-based. Users want speed, clarity, and minimal friction.

Read full post
Research • Discovery • Templates

Why Great Templates Fail Without Great Discovery

What we uncovered wasn't a content problem. It was a discovery and confidence problem.

A research initiative focused on understanding how users discover, select, and customize templates — and why, despite strong content, adoption sometimes stalls.

Read full post