Product strategy • Discovery • Care for detail
I design calm, intuitive experiences for creative people and the teams who serve them. My sweet spot is clarifying messy systems, guiding discovery, and translating signals into decisions the whole team can feel good about.
Now
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A human-first PM who loves the blend of craft, clarity, and data.
I pair structured discovery with gentle storytelling. Before roadmaps, I validate the hunch, listen to users, and translate evidence into clean choices for designers and engineers.
My north star: products that feel effortless because the system underneath is carefully organized.
Selected highlights. For full details, open the project page.
Rebuilt SEO template strategy with data-led categorization and navigation, resulting in a 100% increase in organic traffic.
Improved discovery and accessibility across web & mobile; partnered with engineering on editor updates and guided experiments.
Led teams, influenced policy, and translated operational insight into product choices that kept outcomes and people in balance.
Kind words from partners who’ve built with me.
"Ani has a rare mix of sharp product thinking and genuine care for the people around her. She's prepared, perceptive, and deeply considerate, the kind of PM who earns trust quickly and keeps teams aligned."
Peter Kerr — Staff UX Writer
"What I love about working with Ani is how she balances user needs with business goals. Every feature feels thoughtful and purposeful."
Riley Martinez — UX Designer
"Ani's product instincts are spot-on. She asks the right questions, validates assumptions, and ships features that actually move the needle."
Taylor Nguyen — Product Lead
Blending research, rigor, and a little softness.
Roadmaps, prioritization, crisp PRDs, and alignment rituals that keep teams moving.
User interviews, surveys, funnel reads, and synthesis that guides bets.
A/B testing, KPI definition, experimentation backlog, and decision hygiene.
Partnering with design, engineering, marketing, and ops to ship calm launches.
Drop a note or say hello on LinkedIn. I’ll reply within a day.
Email: anari.grigoryan@gmail.com
Phone: +374 77 946 323