AI products
Discovery • Logic • Delivery
AI Calendar maker / Template generator
Built AI-powered creation experiences end-to-end, partnering closely with engineering on logic, constraints, and user-safe outputs.
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- Defined the problem and success metrics; aligned stakeholders on scope and user value.
- Worked with engineering on generation logic and UX flows for creation → editing → export.
- Shipped iteratively and refined prompts/logic from real user behavior and feedback.
Editor
Import • Compatibility • Quality
PSD file support (import → edit)
Enabled PSD support so users can bring layered design files into Picsart and continue editing smoothly.
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- Coordinated requirements across platform constraints and editor capabilities.
- Partnered with engineering to define import behavior, edge cases, and “good enough” fallbacks.
- Optimized for user trust: predictable results, clear expectations, and low-friction editing after import.
Templates
Production • Curation • Growth
Template adoption growth
Improved template adoption by managing production and curating the Create page, plus adding editor touchpoints for templates.
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- Owned production planning and quality gates to keep supply healthy and consistent.
- Curated Create page inventory for discovery and seasonal relevance.
- Partnered with Search & Discovery on seasonal recommendation logic to surface timely templates.
- Introduced editor entry points to reduce friction between browsing and editing.
Search & Discovery
Ranking • Seasonality • Relevance
Seasonal recommendation logic
Partnered with Search & Discovery to surface timely templates via seasonal recommendation logic.
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- Co-designed ranking inputs: seasonality signals, freshness, and curated quality scores.
- Aligned inventory curation with recommendation rules to avoid gaps and cold starts.
- Measured uplift in template engagement/adoption and iterated on the scoring blend.
Templates
Tools • Automation • UX
Smart templates
Introduced smart templates that integrate tools like Remove BG and image integration for smoother, faster editing.
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- Connected template flows with tool capabilities so edits feel guided (not overwhelming).
- Reduced steps from "choose" to "publish" by embedding key tools directly in the flow.
- Validated usability with quick tests and iterated based on drop-off points.
